UI Design for Hugmyndaþorp Þingeyri
(Idea Village)

UI AND VISUAL Design

UI DESIGN

DESIGN THINKING

ICON DESIGN

COMMUNITIES OF INNOVATION

REMOTE ICELAND

ABOUT THE PROJECT

The Idea Village is a tool for engaging diverse sectors, stakeholders and community members in co-creating solutions to societal goals. The tool is used to launch digital platforms that encourage horizontal sharing, networking and ideation, towards new ideas and projects. Innovation is what creates the economies of the future.

Project

Client: Austan Mána - East of Moon
Location: West Fjords, Iceland
Industry: Innovation, Economies of the future

The OUTCOME

After a strategy session to discover and define the brand's attributes, the challenge was to create an identity that could reflect ADN's newly defined values: exploration, primal freedom, realness, and raw nature.

Project

Client: Dara Hart
Location: New York
Year: 2020
Industry: Health and Wellness

Aligning the vision

Arnar first pitched the idea of Hugmyndaþorp to me while taking a dip at the beautiful hot spring in front of the sea (name). That's how business meetings happen when you live in the West Fjords. He explained about the vision he had of an online platform to enable communities of innovation. An easy to use digital platform that showcased ideas, projects, and experiments in remote towns in Iceland. A platform that connected people and helped them bring ideas to life. It should be easy and fun to use, flexible, like a game. "Like playing Catan."

Defining the brand attributes

Building the brand

The logo

Color design

TYPOGRAPHY

We'd love to help you stand out

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